About me

Hello, welcome and thank you for visiting my blog.

I’m a long time marketing professional who likes to help people turn their bold ideas into beautiful bold brands.

I have many years of experience across a broad spectrum of marketing disciplines which means that I can bring a wide-range of knowledge to your communications planning.  However, I always encourage my clients to begin with helping people understand what their brand is actually all about.  The first critical step to take is to ensure your audience can easily understand who you are, what you are, how you do things and what the benefit is to them.

It sounds simple, right? Or at least it should do. Often we expect far too much from our audience and let’s not forget they are busy people leading busy lives, just like you.  If people don’t get it straight away they probably never will, no matter how much search, social or media communications that you activate. So before you go spending all your hard earned cash let’s try to get your story compelling, right from the beginning.

I can work with you as a consultant on a short term freelance basis or if you need something more consistent I’d be happy to consider a longer term contract.  Or maybe you just need a day or two of my time to help you workshop through your thinking. Either way, I’d be delighted to help.

Kindest regards,

Arlene Haslett